In 2010, Dongseo University launched Korea's first service design education curriculum and has been carrying out and developing various projects and educational models ever since. In 2020, Dongseo University was the only Service Design Institution in Korea selected for the fourth phase of the BK+ government fund, supported by the National Research Foundation of Korea, for establishing the “Service Design-Based Social Innovation Education Research Team.”

Empathy, analysis, planning, coordination, and expression are the basic competencies that service designers must have. Based on these competencies, our team conducts joint research with local governments and companies to solve various problems in the region, develop service strategies for companies, and provide successful services. We aim to produce excellent research and cultivate excellent human resources.

Dongseo University opened the first service design center in Korea in 2008 and is conducting pioneering research activities. In particular, the first international service innovation design conference (ISIDC) was held at Dongseo University in 2008. It brought together seven countries (Japan, China, Taiwan, Malaysia, the United States, Thailand, and the United Kingdom) and continues to serve as an international forum held every two years.

As Korea’s leading research institute in service design for the past 12 years, Dongseo University is proud to have produced significant results while overcoming many challenges. Considering future policies and various indicators of domestic and foreign industry trends, the service industry is considered a blue ocean, and we predict that more opportunities will come. Accordingly, Dongseo University will make continuous efforts to establish itself as a research institute that can contribute to business service innovation and local communities.